A large number of businesses are investing in mobile applications to capitalize on the huge smartphone user base. When it comes to the choice of platforms, iPhone development is the preferred option for businesses that look to target the elite group of iPhone users. The success of the app greatly depends on its ability to serve something unique. The reason is that the app store features thousands of apps and only the exceptional ones are able to make an impact.
Amongst
the most innovative features that iPhone app developers have come up
with is the chat feature. Chat feature, as the name suggests, enables
real-time communication between the customer and the support
executive (or the chatbot, where Artificial Intelligence is
integrated into the application). This feature forms the core of the
customer relationship management function and adds value to the app
as well as the business. Let's know more about this feature and the
reason it is going to get bigger in the coming years.
Acts As The Foundation Of A
Customer-Centric
Approach
The
chat feature enables your business take a customer-centric approach
as shoppers today are more keen to interact with support staff on a
real-time basis rather than communicate via e-mails and toll-free
numbers. Your iPhone app development company in India
or abroad may recommend this feature to add credibility to the
business application, particularly if you hail from the e-commerce
domain.
Serves As An
Effective Promotion Tool
Chat
interface serves as an effective business promotion tool as such an
iPhone application is likely to fare better on the app store. It
improves visibility as well as user-friendliness. The business can
use this feature create brand value as well as display their
offerings directly to the customer.
Offers A Wide Range
Of Facilities
With
chat features, you can avail many facilities in one go. It can be
used for direct communication with the customers as well as for group
chats and calls and document sharing. It also serves as a powerful
social networking tool and makes an excellent choice for iPhone Social Networking App Development. This
makes it a versatile features, which can be used in a variety of apps
such as those for business, enterprise mobility, and social
networking.
Fetches Valuable
Customer Information For The Business Database
Chat
apps enable direct conversation between the customer and support
executives. The latter cannot only address the queries and complaints
of the customers but also gather key information about them. They can
collect details such as their demographics, location, phone numbers,
etc as well as valuable insights related to their tastes and
preferences. These details can be saved in the database and help in
customer analysis and decision-making.
Brings In New
Customers
Chat
interface opens new opportunities for a business by expanding its
customer base with new customers. Better communication and
interaction translates into people recommending the app to their
friends and acquaintances, thus increasing the number of visitors and
potential customers for the business.
Retains And Gets
Back Customers
The feature not only gets new
users but also entices the existing one to stay on or return to buy
products subsequently too. Moreover, direct interaction enables the
business executive to learn all about the shopper's taste, making it
easier to close the transactions.
A majority of iPhone application development companies have realized the true value of this amazing feature and suggest the same to their clients. We, at iPhone Developer, offer expert services to develop high-performance iPhone apps that take your business on the growth route.
