The global rise in iPhone usage is creating new markets all over the world. The most interesting development is of the emergence of new markets in developing nations as the number of iPhone users, there, continues to climb. This is good news for app makers and entrepreneurs who want to expand their user base beyond their home countries. However, considering the distinct needs and preferences of users in the developing world, breaking in the market successfully is a challenge. Following are some tips which can help you, as an entrepreneur shape your app according to this distinct set of users:
Keep The Download Size Right
While iPhones may have reached nooks and corners of the developing world, high-speed internet connectivity hasn’t. For instance, while India’s urban centres have access to high-speed 3G connectivity, connectivity is an issue in rural parts of the country. So, according to how the connectivity fares in the locations of your target group, keep the download size of your app right. So, if your app is likely to have an appeal in low-connectivity regions, you must keep its size bare minimum.
Deliver In The Target Group’s Language
The developing world sees a large percentage of non-English speaking citizens, making it imperative for app makers to deliver their product in languages spoken by their target group. Fortunately, this can be done by an experienced iPhone Application Development company in India and elsewhere.
Incorporate Cultural Preferences
Do you know the most preferred mode of business communication in China and Indonesia is not e-mail but chat messengers? And that cash-on-delivery is a more preferred method of payment over credit card payment in India? If you don’t, start making efforts into knowing where your target group’s preferences lie and incorporate findings into your app with the help of an iPhone App Development Company in India or in rest of the world.
Sell Your App At A Low Price Or Through Subscriptions
Users in the developing world want the best value for their money. Therefore, try keeping the price of your app low. You can also consider charging on a subscription basis as the mode of payment requires payoffs in small amounts.
Developing countries have emerged as regions boasting big numbers of smartphone users. With deftness, an entrepreneur can surely turn these users into customers of their mobile app. Additionally, implementing the above-mentioned tips, combined with the expertise of providers of iPhone Game Development Company can help an entrepreneur achieve the same.
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